Literacy in the United States

Literacy in the United States

Author: Carl F. Kaestle

Publisher: Yale University Press

ISBN: 0300054300

Category: Language Arts & Disciplines

Page: 372

View: 646

Aims to shed new light on the issue of literacy in America, providing a social history that broadens the definition of literacy, considering who was reading what, under what circumstances and for what purposes. The book assesses trends in Americans' reading abilities and reading habits.

Attention, Attitude, and Affect in Response To Advertising

Attention, Attitude, and Affect in Response To Advertising

Author: Eddie M. Clark

Publisher: Psychology Press

ISBN: 9781317783381

Category: Business & Economics

Page: 344

View: 234

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

Perspectives on Literacy

Perspectives on Literacy

Author: Professor Eugene R Kintgen

Publisher: SIU Press

ISBN: 0809314576

Category: Education

Page: 504

View: 569

The 28 essays reprinted here are arranged in four sections that offer theoretical, historical, educational, and community perspectives on the whole topic of literacy. In addition to their substantial introduction, the editors provide an exhaustive bibliography based on the citations to the essays. Kintgen, Kroll, and Rose see literacy as an extremely complex area of inquiry in which all aspects are interrelated, and they hope to avoid creating or perpetuating false boundaries within the field. The book’s first section contains articles dealing with various psychological and economic consequences of literacy. The second provides an introduction to the development of literacy in different eras of the West, from its inception among the Greeks to the teaching of it in North America during the past century. The third section treats the teaching of literacy in educational institutions, primarily at the secondary and post-secondary levels. The final section discusses literacy outside the traditional classroom: the development of literacy among children and adults, the functions and uses of literacy in the workplace and elsewhere, and the identity and problems of those who have not mastered literacy skills.

Is Voting for Young People?

Is Voting for Young People?

Author: Martin P. Wattenberg

Publisher: Routledge

ISBN: 9781000048858

Category: Political Science

Page: 218

View: 789

In 2016, Hillary Clinton managed to win the Democratic nomination despite losing young voters to Bernie Sanders by a margin of 73 to 26 percent. The fact that senior citizens were four times more likely to vote in the primaries than young people enabled her to survive her lack of youth appeal. But in the general election, Clinton’s problems with young people turned into her Achilles heel. Young people failed to come out to vote as much as she needed, or to support her in sufficient numbers when they did vote. What will happen in 2020, another history-making election? Already in late 2019, journalists were referring to the generation gap as "the most important divide among Democratic voters." Is Voting for Young People? explores the reasons why young people are less likely to follow politics and vote in the United States (as well as in many other established democracies), no matter who the candidates are, or what the issues may be. This brief, accessible, and provocative book suggests ways of changing that. New to the Fifth Edition For the first time since its original 2006 publication, the entire text has been updated with the most recent available data and analysis. A new chapter has been added—Young People and Politics in the Trump Era. New chapter-opening vignettes illustrate one of the key points in each chapter.

Reading Still Matters: What the Research Reveals about Reading, Libraries, and Community

Reading Still Matters: What the Research Reveals about Reading, Libraries, and Community

Author: Catherine Sheldrick Ross

Publisher: ABC-CLIO

ISBN: 9781440855771

Category: Language Arts & Disciplines

Page: 258

View: 869

Drawing on scholarly research findings, this book presents a cogent case that librarians can use to work towards prioritization of reading in libraries and in schools. • Provides proof of the library's vital role in readers' lives, information that may be used to justify services and collections • Compiles current research on reading from diverse sources and presents it intuitively, saving librarians time and energy when searching for research findings • Offers a clear rationale for making pleasure reading a priority in libraries and in schools

Women, Men and News

Women, Men and News

Author: Paula Poindexter

Publisher: Routledge

ISBN: 9781135595722

Category: Language Arts & Disciplines

Page: 424

View: 497

This multi-authored scholarly volume explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, historically and currently, how they use technology to access their news, and how today’s news pertains to and is used by women. The volume also addresses diversity issues among women’s use of news, considering racial, ethnic, international and feminist perspectives. The volume is intended to help readers understand adult news use behavior--a critical and timely issue considering the state of newspapers and television news in today’s multi-media news environment.

Fighting Words

Fighting Words

Author: Nancy F. Cott

Publisher: Hachette UK

ISBN: 9781541699311

Category: History

Page: 416

View: 777

From a Harvard historian, this riveting portrait of four trailblazing American journalists highlights the power of the press in the interwar period. In the fragile peace following the Great War, a surprising number of restless young Americans abandoned their homes and set out impulsively to see the changing world. In Fighting Words, Nancy F. Cott follows four who pursued global news -- from contested Palestine to revolutionary China, from Stalin's Moscow to Hitler's Berlin. As foreign correspondents, they became players in international politics and shaped Americans' awareness of critical interwar crises, the spreading menace of European fascism, and the likelihood of a new war -- while living romantic and sexual lives as modern and as hazardous as their journalism. An indelible portrayal of a tumultuous era with resonance for our own, Fighting Words is essential reading on the power of the press and the growth of an American sense of international responsibility.