Archaeology Is a Brand!

Archaeology Is a Brand!

Author: Cornelius Holtorf

Publisher: Routledge

ISBN: 9781315434087

Category: Social Science

Page: 196

View: 197

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

Archaeology, Bible, Politics, and the Media

Archaeology, Bible, Politics, and the Media

Author: Eric M. Meyers

Publisher: Penn State Press

ISBN: 9781575066820

Category: History

Page: 400

View: 141

Archaeological discoveries relating to the Bible are prominent in the public square. Even archaeological controversies normally confined to the pages of obscure journals are considered newsworthy when they touch on biblical themes, people, or places. However, scholars are not always equipped to handle this sort of attention. Thus, the conference published in this book was organized to bring scholars into conversation with representatives of the media and to help them become better prepared to address the general public. Participants included the print media and the visual media as well as academics. The relation between archaeological controversies and Middle East politics emerged as a fraught subject in several essays, with the situation of the City of David in Jerusalem as a case in point. Other essays consider looting in Iraq and in other regions in the Middle East and highlight the legal and moral issues involved—for when legal norms recognized in international law and archaeological standards are violated, chaos reigns. This volume opens a dialogue between scholars and the media, providing both with perspectives that will enable them to become better at communicating what they do to a wide audience. And it offers lay communities who learn about archaeology and the Bible through the popular media information that will make them more sensitive to the way discoveries and issues are presented.

Regimes of Value in Tourism

Regimes of Value in Tourism

Author: Emilie Crossley

Publisher: Routledge

ISBN: 9781317386391

Category: Business & Economics

Page: 106

View: 520

Drawing from ethnographic work in five continents, this book demonstrates how different regimes of value in tourism can coexist, collide, and compete across a varied geographic terrain. Much theory in tourism economics defines ‘value’ as a measure of monetary worth, a concept governing commodity exchange, and a gauge for tourist satisfaction. The research included in this volume shows that tourism not only feeds off existing conceptions of value as a monetary category, but that it is also instrumental in reproducing and reinforcing those subjective, morally heightened, and highly intangible values that make tourism and the tourism economy a complex social, cultural, political, and psychological phenomenon. The book pushes the debate about the tourism economy beyond a simplistic understanding of producer-consumer relations, instead suggesting a refocus on the social, spatial, and temporal lags in tourism production, and the ensuing differentiated regimes of values. This book was published as a special issue of the Journal of Tourism and Cultural Change.

Digging into the Dark Ages

Digging into the Dark Ages

Author: Howard Williams

Publisher: Archaeopress Publishing Ltd

ISBN: 9781789695281

Category: Social Science

Page: 366

View: 758

What does the ‘Dark Ages’ mean in contemporary society? Tackling public engagements through archaeological fieldwork, heritage sites and museums, fictional portrayals and art, and increasingly via a broad range of digital media, this is the first-ever dedicated collection exploring the public archaeology of the Early Middle Ages.

Current Perspectives on the Archaeology of African Slavery in Latin America

Current Perspectives on the Archaeology of African Slavery in Latin America

Author: Pedro Paulo A. Funari

Publisher: Springer

ISBN: 9781493912643

Category: Social Science

Page: 135

View: 538

This edited volume aims at exploring a most relevant but somewhat neglected subject in archaeological studies, especially within Latin America: maroons and runaway settlements. Scholarship on runaways is well established and prolific in ethnology, anthropology and history, but it is still in its infancy in archaeology. A small body of archaeological literature on maroons exists for other regions, but no single volume discusses the subject in depth, including diverse eras and geographical areas within Latin American contexts. Thus, a central aim of the volume is to gather together some of the most active, Latin American maroon archaeologists in a single volume. This volume will thus become an important reference book on the subject and will also foster further archaeology research on maroon settlements. The introduction and comments by senior scholars provide a wide-ranging and comprehensive analysis of runaway archaeology that will help to indicate the global importance of this research.

Archaeology of the Central Mississippi Valley

Archaeology of the Central Mississippi Valley

Author: Dan F. Morse

Publisher: Academic Press

ISBN: 9781483260969

Category: History

Page: 366

View: 645

Archaeology of the Central Mississippi Valley describes an archeological reconstruction of the preceding 11,000 years of an extraordinarily rich environment centered within the largest river system north of the Amazon. This book focuses on the lowlands of the Mississippi Valley from just north of the Ohio River to the mouth of the Arkansas River. Organized into 13 chapters, this book begins with an overview of the territory between the Ohio and Arkansas rivers. This text then attempts to humanize the archeological interpretations by reference to social organization, settlement system, economy, religion, and politics. Other chapters focus on understanding the nature of change through time in the Central Mississippi Valley. This book discusses as well the difference between an old braided stream surface and the younger meander belt system. The final chapter deals with the investigation of prehistoric Indian remains. This book is a valuable resource for archeologists, zoologists, and scientific hobbyists.

The Brand Innovation Manifesto

The Brand Innovation Manifesto

Author: John Grant

Publisher: John Wiley & Sons

ISBN: 1119995035

Category: Business & Economics

Page: 328

View: 690

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

Archaeology and Tourism

Archaeology and Tourism

Author: Dr. Dallen J. Timothy

Publisher: Channel View Publications

ISBN: 9781845417581

Category: Business & Economics

Page: 329

View: 126

This book provides a global and thematic examination of the relationships between archaeology and tourism, and a critical analysis of thinking in the area of archaeology-based tourism. It focuses on the differences and similarities between archaeology-based tourism and heritage tourism and highlights the interdependence and dissonance between tourism and archaeology and archaeological traditions. The volume offers a systematic investigation of current issues and implications in the relationship between tourism and archaeology from both tourism and archaeological perspectives. It is a key academic resource for students, researchers and practitioners in tourism, archaeology, cultural heritage management and anthropology.

Brandgym, third edition

Brandgym, third edition

Author: David Taylor

Publisher: eBook Partnership

ISBN: 9781912317226

Category: Business & Economics

Page: 288

View: 797

the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition 'reboots' the whole brand vision to action process to be fit for purpose in today's digital age, illustrated with inside stories from Snapchat, Airbnb, Netflix, Burberry, Dove, Apple, accenture, Lego and many others. The programme of 11 'Workouts' is packed with practical tools and tips to raise your game in key areas includinginsight, brand purpose and positioning, innovation and internal engagement. Complementary online resources include over 1,250 case studies with detailed data and videos.

The World of Disney: From Antiquarianism to Archaeology

The World of Disney: From Antiquarianism to Archaeology

Author: David W. J. Gill

Publisher: Archaeopress Publishing Ltd

ISBN: 9781789698282

Category: Art

Page: 154

View: 665

A biography of Dr John Disney (1779-1857), the benefactor of the first chair in archaeology at a British university. He also donated his major collection of Classical sculptures to the University of Cambridge. The sculptures continue to be displayed in the Fitzwilliam Museum.

Debating Archaeology

Debating Archaeology

Author: Lewis R Binford

Publisher: Routledge

ISBN: 9781315430638

Category: Social Science

Page: 556

View: 526

In this volume, the founder of processual archaeology, Lewis R. Binford collects and comments on the twenty-eight substantive papers published in the 1980's, the third in his set of collected papers (also Working at Archaeology and An Archaeological Perspective). This ongoing collection of self-edited papers, together with the extensive and very candid interstitial commentaries, provides an invaluable record of the development of "The New Archaeology" and a challenging view into the mind of the man who is certainly the most creative archaeological theorist of our time. A new (2009) foreword allows further reflections on his work.