Contemporary Color: Theory and Use

Contemporary Color: Theory and Use

Author: Steven Bleicher

Publisher: Cengage Learning

ISBN: 9781133715146

Category: Design

Page: 224

View: 629

CONTEMPORARY COLOR is back with a beautifully produced and lavishly illustrated second edition! Combining a solid grounding in traditional color theory and a thorough exploration of effective color use in digital applications and 3D design work, this introduction to contemporary color text is a must have for all art students. Written by a leading design educator and artist whose work is widely exhibited, this text features a balanced examination of essential theory and its practical application using today's cutting-edge technology. Contemporary Color, second edition covers a wide range of topics including all the basics on color theory, while also examining the latest on digital color, 3D design, and variations in color across nations and cultures. To complement this inclusive content, the text features thought-provoking discussions of the psychological impact of color, the future of color, creativity, and best practices for students and working artists. A vast collection of vivid images, drawn from both classical and contemporary artists, rounds out the text with powerful examples to illustrate applied color theory in all of its dazzling diversity. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Color Theory

Color Theory

Author: Aaron Fine

Publisher: Bloomsbury Publishing

ISBN: 9781350027282

Category: Design

Page: 376

View: 310

Giving an overview of the history of color theory from ancient and classical cultures to contemporary contexts, this book explores important critical principles and provides practical guidance on the use of color in art and design. Going beyond a simple recitation of what has historically been said about color, artist and educator Aaron Fine provides an intellectual history, critiquing prevailing Western ideas on the subject and challenging assumptions. He analyses colonialist and gendered attitudes, materialist and romanticist perspectives, spiritualist approaches to color, color in the age of reproduction, and modernist and post-modernist color strategies. Highlighted throughout are examples of the ways in which attitudes towards color have been impacted by the legacy of colonialism and are tied up with race, gender, and class. Topics covered include color models, wheels and charts, color interaction and theories of perception, with over 150 images throughout. By placing under-examined tenets of color theory such as the color wheel and color primaries within the Western industrial context that generated them, Fine helps you to connect color choices to color meanings and apply theory to practice.

Color Theory For Dummies

Color Theory For Dummies

Author: Eric Hibit

Publisher: John Wiley & Sons

ISBN: 9781119892281

Category: Art

Page: 293

View: 902

Choose the right colors and color combinations for your projects Color theory is the art and science of using color. Color Theory For Dummies explains, in simple terms, how colors relate to one another and how they can be combined to work together in an aesthetically pleasing way. An understanding of color theory can help you create art, decorate your home, design a beautiful wedding, and impress your friends at parties. With this book, you’ll learn how humans perceive color, how colors harmonize or clash with each other, and how you can apply these principles in your life and work to add a little, well, color to things. Discover the history and science behind how we see colors Understand how colors mix, match, and contrast so you can create better color combinations Learn how certain colors have the ability to affect how we feel and think Apply color theory to design, art, décor, photography, and beyond Color Theory For Dummies simplifies and illuminates the world of color theory, outlining and defining color in a digestible and applicable way.

Contemporary Color in the Landscape

Contemporary Color in the Landscape

Author: Andrew Wilson

Publisher: Timber Press

ISBN: 9781604693027

Category: Gardening

Page: 282

View: 812

Color is the first and most important design choice a garden designer makes. Over the past decade, landscape architects and garden designers have moved away from the more sedate shades commonly found in traditional gardens and have used plants and hardscape to experiment with explosions of color. From the layered and textural colors of Piet Oudolf to the high contrast colors of Tom Stuart Smith, this increased focus on color is a trademark of today’s leading designers. Contemporary Color in the Landscape explores the whole spectrum of color: how we perceive and respond to color, how to design with color, how to manipulate contrast and create intensity with saturation, how to maximize impact by minimizing color, how to find your own personal color combinations, and how color is viewed in nature. In gorgeous, color-drenched photos Andrew Wilson showcases the work of leading garden designers as inspiring examples of the way color is used. Innovative gardens from all over the world help the reader visualize the core color lessons throughout the book. Supported by more than 300 stunning photographs, Contemporary Color in the Landscape integrates cutting-edge designers, their landscapes, color theory, new design ideas, and gorgeous photography into one inspirational, instructional, and must-have guide for design professionals.

The PR Agency Handbook

The PR Agency Handbook

Author: Regina M. Luttrell

Publisher: SAGE Publications

ISBN: 9781506329062

Category: Language Arts & Disciplines

Page: 304

View: 888

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Bundle and save! A perfect companion text for your Public Relations Writing or Campaigns course, we’ve made it easy for your students to get Public Relations Campaigns all in one convenient package at a student-friendly price. When bundled with The PR Agency Handbook, students receive a 20% discount off the total price. Use Bundle ISBN: 9781544338033 Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

A Critical Companion to Tim Burton

A Critical Companion to Tim Burton

Author: Adam Barkman

Publisher: Lexington Books

ISBN: 9781498552738

Category: Performing Arts

Page: 279

View: 147

Unlike anything currently available, A Critical Companion to Tim Burton is a comprehensive, up-to-date analysis of all the works of one of the world's most renowned directors and artists. Written by some of the top scholars working in fields as diverse as philosophy, film and media studies, and literature, all chapters of this book illuminate for both scholars and fans alike the entire artistic career of Burton, giving attention to both his early works and his global blockbusters.

The Psychology of Design

The Psychology of Design

Author: Rajeev Batra

Publisher: Routledge

ISBN: 9781317502104

Category: Business & Economics

Page: 376

View: 794

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

Webs of Influence

Webs of Influence

Author: Nathalie Nahai

Publisher: Pearson UK

ISBN: 9780273781585

Category: Business & Economics

Page: 288

View: 804

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Celebrating Life Customs around the World: From Baby Showers to Funerals [3 volumes]

Celebrating Life Customs around the World: From Baby Showers to Funerals [3 volumes]

Author: Victoria Williams Ph.D.

Publisher: ABC-CLIO

ISBN: 9781440836596

Category: Social Science

Page: 1247

View: 351

This book documents hundreds of customs and traditions practiced in countries outside of the United States, showcasing the diversity of birth, coming-of-age, and death celebrations worldwide. • Examines cultural events in the general categories of birth and childhood events, teen and early adulthood milestones, and aging and death customs • Offers primary and cultural document excerpts that are useful for the purposes of meeting Common Core standards • Includes color inserts that help bring the text to life • Features sidebars that present fun facts, interesting anecdotes, and recipes that are often used to celebrate various life-cycle customs in different countries • Provides information ideal for students studying geography, global studies, anthropology, and world cultures

Books on Colour 1495-2015: History and Bibliography

Books on Colour 1495-2015: History and Bibliography

Author: Roy Osborne

Publisher: Lulu.com

ISBN: 9781326459710

Category: Reference

Page: 292

View: 456

A comprehensive history and A-Z bibliography of books on colour published in European languages between 1495 and 2015 on all branches the arts, sciences, education, design and technology. An invaluable reference for locating information and research into colour theory and practice.