Handbook of Research Methods for Tourism and Hospitality Management

Handbook of Research Methods for Tourism and Hospitality Management

Author: Robin Nunkoo

Publisher: Edward Elgar Publishing

ISBN: 9781785366284

Category: Business & Economics

Page: 584

View: 463

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.

Handbook of Research Methods in Tourism

Handbook of Research Methods in Tourism

Author: Larry Dwyer

Publisher: Edward Elgar Publishing

ISBN: 9781781001295

Category: Business & Economics

Page: 528

View: 865

'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' – Dimitrios Buhalis, Bournemouth University, UK This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. the authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research. Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Author: Alan Fyall

Publisher: Routledge

ISBN: 9781317308799

Category: Business & Economics

Page: 594

View: 402

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Contemporary Research Methods in Hospitality and Tourism

Contemporary Research Methods in Hospitality and Tourism

Author: Fevzi Okumus

Publisher: Emerald Group Publishing

ISBN: 9781801175463

Category: Business & Economics

Page: 384

View: 982

Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.

Tourism Destination Management

Tourism Destination Management

Author: Manuel Rodríguez-Díaz

Publisher: MDPI

ISBN: 9783039214716

Category: Business & Economics

Page: 122

View: 761

This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.

COVID-19 and the Hospitality and Tourism Industry

COVID-19 and the Hospitality and Tourism Industry

Author: Gursoy, Dogan

Publisher: Edward Elgar Publishing

ISBN: 9781800376243

Category: Business & Economics

Page: 400

View: 711

Offering a comprehensive understanding of the implications of the COVID-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly.

Tourist Clusters, Destinations and Competitiveness

Tourist Clusters, Destinations and Competitiveness

Author: Francesco Capone

Publisher: Routledge

ISBN: 9781317486237

Category: Business & Economics

Page: 188

View: 503

Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has been at the centre of debates concerning destination competitiveness, governance, policies and destination management and marketing. This book investigates tourist destinations from two different perspectives. First, it approaches destinations using the concept of tourist clusters and investigates their role in competitiveness and firm performances. The second perspective studies the development of models of competitiveness and governance. It also develops an international benchmarking system of 15-EU countries, with an additional focus on Italy, UK and United States. The book will appeal to academics, scholars and practitioners in tourism studies, management, urban and regional studies and economic geography, etc.

Handbook of Scales in Tourism and Hospitality Research

Handbook of Scales in Tourism and Hospitality Research

Author: Dogan Gursoy

Publisher: CABI

ISBN: 9781780644530

Category: Business & Economics

Page: 427

View: 410

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Unravelling Travelling

Unravelling Travelling

Author: Sue Beeton

Publisher: Emerald Group Publishing

ISBN: 9781801171816

Category: Business & Economics

Page: 240

View: 874

Unravelling Travelling: Uncovering Tourist Emotions through Autoethnography takes an intrinsically personal autoethnographic approach to delve into the deep and very subjective emotions experienced while travelling to foreign places.

Island Tourism Sustainability and Resiliency

Island Tourism Sustainability and Resiliency

Author: Michelle McLeod

Publisher: Routledge

ISBN: 9781000585544

Category: Business & Economics

Page: 338

View: 239

This book provides comprehensive insight into the challenges faced by island tourism destinations and theoretical and practical paths for built in sustainability and resiliency. It explores Island Tourism Resilience within the context of ‘Lifecycles, System Decline and Resilience’. Tourism is a key activity for many islands, and some depend on the tourism sector as a main economic activity. An exploration of islands across the globe that addresses substantial matters of ongoing sustainability and resiliency is ever important. An array of challenges including natural disasters, climate change, economic and political crises among others has been addressed in the book, with additional areas such as overtourism and COVID-19 included at the conclusion. This volume is essential reading for academics, tourism planners and policy makers seeking to develop sustainable and resilient island destinations. With a new Foreword, Introduction, Conclusion and Afterword, the chapters in this book were originally published in the journal, Tourism Geographies.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Author: Ramos, Célia M.Q.

Publisher: IGI Global

ISBN: 9781799819486

Category: Business & Economics

Page: 477

View: 901

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Trust, Tourism Development and Planning

Trust, Tourism Development and Planning

Author: Robin Nunkoo

Publisher: Routledge

ISBN: 9781135972424

Category: Travel

Page: 190

View: 813

The dynamics of trust and distrust are central to understanding modern society, social relations, and development processes. However, numerous studies suggest that societal trust and citizen’s trust in government and its institutions are on the decline, challenging the legitimacy of government and leading to an undemocratic and unsustainable form of development. Recognizing its importance, the authors for the first time situate trust within the context of tourism development and planning. This volume discusses trust in tourism from different yet intrinsically connected perspectives. Chapters review how diminishing societal trust may have adversely affected tourism planning systems, the role of trust in good tourism governance and sustainable tourism, how trust can be used as a facilitator of participatory tourism planning, political trust in tourism institutions, power and how tourism development can be a basis for trust creation among society members by using social capital theory. In addition, a final section on ‘Researching Trust in Tourism Development’ means that readers are not only provided a thorough theoretical framework on trust and an understanding of its importance for sustainable tourism and good governance of the sector, but also methodological aspects of research on trust in the context of tourism development and planning. This significant volume is valuable reading for students, academics and researchers interested in tourism development and planning.