Integrated Organisational Communication

Integrated Organisational Communication

Author: Rachel Barker

Publisher: Juta and Company Ltd

ISBN: 0702166642

Category: Business & Economics

Page: 460

View: 668

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

Integrated Organisational Communication

Integrated Organisational Communication

Author: Rachel Barker

Publisher:

ISBN: 0702189847

Category: Communication in management

Page: 496

View: 677

"Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc. ; in determining and implementing strategy, operations and processes ; in all interaction -- interpersonal, mediated, digital and social ; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these."--Back cover.

Handbook of Integrated CSR Communication

Handbook of Integrated CSR Communication

Author: Sandra Diehl

Publisher: Springer

ISBN: 9783319447001

Category: Business & Economics

Page: 501

View: 353

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Organizational Communication

Organizational Communication

Author: Peter K. Manning

Publisher: Transaction Publishers

ISBN: 0202367649

Category: Language Arts & Disciplines

Page: 270

View: 226

This book discusses the semiotic and ethnographic bases for organizational analysis, including the related fieldwork issues confronting the investigator. It explains the importance of rhetorical-dramaturgic and phenomenological strategies for the study of organizations. The arbitrary and culturally based connections in which organizations abound require an understanding of the particulars of cultural scenes, first observed, later conceptualized through semiotic theory. Organizational Communication includes a series of examples from applied semiotics research in nuclear regulatory policy making, truth telling, regulatory control (by, among others, the police), and risk analysis. These data provide the basis for a critique of the limits of earlier analyses of organizational change, such as those offered by structuralist theories. Dr. Manning concludes with an assessment of the postmodernist ethnographic strategies that have evolved as a response to a larger representational crisis, and of the implications of these strategies for the study of organizational culture.

Integrated Business Communication

Integrated Business Communication

Author: Bonnye E. Stuart

Publisher: John Wiley & Sons

ISBN: 9780470027677

Category: Business & Economics

Page: 449

View: 570

Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox

Strategic Communication

Strategic Communication

Author: Jesper Falkheimer

Publisher: Taylor & Francis

ISBN: 9781000607789

Category: Business & Economics

Page: 268

View: 698

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Communication Management in Hospitals

Communication Management in Hospitals

Author: Robert Stolt

Publisher: GRIN Verlag

ISBN: 9783640355310

Category:

Page: 69

View: 683

Bachelor Thesis from the year 2009 in the subject Health - Miscellaneous, grade: 1,9, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Department for Market-Oriented Management), course: Health Care Management, language: English, abstract: In recent years, the German health care sector underwent considerable structural changes. Nevertheless, medical facilities increasingly recognise that their resources are limited and that they are subject to mechanisms of other markets, meaning that they need to ensure the own position in the health care market more than ever (Schreyögg, 2000, p. 185). Increased competition between hospitals, scarce resources, and amendments of legislation are forcing every provider of medical services to consider a sustained and efficient structure of the provision of their services over and above a strong customer orientation. With several reforms coming from the government, which were supposed to retain an eminent level of public health care and at the same time putting a halt on the consistently rising health care costs, the hospital was now heavily reliant on the number of patients treated. Thus, hospitals were faced with the challenge of retaining or gaining more patients, while concurrently having an unchanged or lower budget, which meant that the role of the hospital changed from being a mere renderer of medical services to having the function of an economic actor. Concretely, this implied for hospitals adopting a strategic concept that is aligned to the market and to the heterogeneous target groups of this market. Moreover, patients are nowadays not only driven in their demand by the quality of the medical treatment, but by a function of several different factors, which include among others the communication of a positive image through advertising and public relations. Nevertheless, business-like reasoning of the economist on the one hand and traditional Aesculapius professional perception of the

Strategic Communications in Africa

Strategic Communications in Africa

Author: Hugh Mangeya

Publisher: Routledge

ISBN: 9781000533781

Category: Business & Economics

Page: 268

View: 980

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies.

EBOOK: Human Communication: South African edition

EBOOK: Human Communication: South African edition

Author: Stewart Tubbs

Publisher: McGraw Hill

ISBN: 9780077152505

Category: Language Arts & Disciplines

Page: 409

View: 601

The new South African edition of Tubbs and Moss offers examples, applications and cases tailored to the local market whilst retaining the successful focus on the principles and contexts of communication studies. The authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. The new edition is fully updated with the most up to date reseach and examples, with a strong focus on cultural diversity, technology and local applications.

COVID-19 Manifestation, Ramifications and Future Prospects for Zimbabwe

COVID-19 Manifestation, Ramifications and Future Prospects for Zimbabwe

Author: Madanha Rusero

Publisher: African Books Collective

ISBN: 9789956552122

Category: Social Science

Page: 528

View: 474

The advent of Coronavirus (also known as COVID-19) pandemic has caused much distress, despondence, fear and pandemonium across all nations of the world. In Zimbabwe, the emergence of the virus sent a chilling message of insecurity and need for conscientiousness and diligence, as the virus decimated humankind amid untold suffering. The pandemic came as a litmus test for the integrity and meticulousness of all the so-called professionals and institutions of integrity across the country, challenging them to stand equal to their tasks, titles and claimed astuteness. For Zimbabwe and Africa in general, the manifestation and ramifications of COVID-19, has raised so many questions around issues of people s welfare and innovative research, especially amid the reality that the country is dependent on charity and donations from well-wishers for the vaccines it needs, over and above the modest amount it can purchase. This reality and related challenges pose interesting research questions addressed in this volume. A central question on the possibility and extent of home-grown solutions inspired by and tailored to the needs and predicaments of Zimbabwe and the African continent. The richness of the book is in the firsthand eyewitness accounts of scholars caught up in the COVID-19 challenge. The researchers in this volume have sought to capture developments, insights and evolutions as they unfold and progress. The book is handy for scholars in policy studies, risk and disaster management, social anthropology, political science, development studies, African studies and decolonial fields of studies.