AMA Complete Guide to Marketing Research for Small Business

AMA Complete Guide to Marketing Research for Small Business

Author: Holly Edmunds

Publisher: Ntc Business Books

ISBN: 0844235849

Category: Business & Economics

Page: 204

View: 138

"This book is a 'must-have' for any company interested in knowing more about its market. It contains very practical and proven strategies for powerful results." -- Fred Gerdes Director Business Services & Events Greater Seattle Chamber of Commerce "This easy-to-read book answers a lot of questions and will make future research projects for us much less expensive-and much more effective." -- Carol Matheson Marketing Manager Pacific Northwest Ballet "In today's marketplace, research is a tactical necessity, and this book is a wellwritten 'how to' on the subject. I would have saved myself time, money, and frustration had I read it before attempting the research projects I've done in the past two years. Even the most experienced marketing professional will learn something new from the AMA Complete Guide to Marketing Research for Small Business. -- Jonna Lee Hough National Director of Customer Service AEI Music Network, Inc. "A much-needed book. It is equivalent to a top-quality marketing research course or textbook, but it is presented in a user-friendly, easy-to-follow format for business owners and managers. Examples and guidelines are excellent." -- Sharon Galbraith, PhD Assistant Professor of Marketing Seattle University "One of the most important messages in this book is that any business, regardless of size, can easily gather the information necesary to make informed business decisions. Businesses that follow the step-by-step approach presented here will learn about their business environment with a relatively low dollar investment. Research does not have to be complicated. The AMA Complete Guide to Marketing Research for Small Business proves it. -- Harriet Gallu Manager, Research Services Kelly Services, Inc.

Asia-Pacific Marketing Information Sourcebook

Asia-Pacific Marketing Information Sourcebook

Author: Euromonitor

Publisher: Euromonitor Publications

ISBN: IND:30000093897522

Category: Business & Economics

Page: 394

View: 127

This sourcebook is the ideal resource to consult when researching Asian markets. It provides full contact details for more than 2,000 business information providers, including trade associations, national statistical offices, government departments, business information libraries, trade and business journals and business websites. It is easy to see how it can help improve research effectiveness, it offers an at-a-glance guide to information publishers across nearly 100 market sectors.

The Marketing Research Guide

The Marketing Research Guide

Author: Robert E. Stevens

Publisher: Psychology Press

ISBN: 0789024179

Category: Business & Economics

Page: 450

View: 295

Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.