Mastering Web 2.0

Mastering Web 2.0

Author: Susan Rice Lincoln

Publisher: Kogan Page Publishers

ISBN: 9780749457518

Category: Business & Economics

Page: 225

View: 306

Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781466673588

Category: Business & Economics

Page: 2214

View: 788

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Advances in Intelligent Web Mastering - 2

Advances in Intelligent Web Mastering - 2

Author: Vaclav Snášel

Publisher: Springer Science & Business Media

ISBN: 9783642106873

Category: Computers

Page: 242

View: 379

Welcome to the 6th Atlantic Web Intelligence Conference (AWIC 2009), to be held during September 9-11, 2009 in Prague, Czech Republic. The conference will be held at the Faculty of Mathematics and Physics of the Charles University, Prague. This building has a convenient location in the historical city center, in the area called Lesser Town close to local attractions like Charles Bridge and Prague Castle. The Atlantic Web Intelligence Conferences bring together scientists, engineers, computer users, and students to exchange and share their experiences, new ideas, and research results about all aspects (theory, applications and tools) of intelligent methods applied to Web based systems, and to discuss the practical challenges encountered and the solutions adopted. Previous AWIC events were held in Spain - 2003, Mexico - 2004, Poland - 2005, Israel - 2006 and France - 2007.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Author: Li, Eldon Y.

Publisher: IGI Global

ISBN: 9781466640276

Category: Computers

Page: 445

View: 529

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Mastering Online Marketing

Mastering Online Marketing

Author: Mitch Meyerson

Publisher: Entrepreneur Press

ISBN: 9781599181516

Category: Business & Economics

Page: 282

View: 153

This text presents a proven 12-step program for e-commerce success. Forgoing get-rich-quick hype for best practices and solid marketing principles, two online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business.

Mastering Web Development with Microsoft Visual Studio 2005

Mastering Web Development with Microsoft Visual Studio 2005

Author: John Paul Mueller

Publisher: John Wiley & Sons

ISBN: 9780471788874

Category: Computers

Page: 850

View: 755

Be Right at Home in the World's Most Powerful Web Development Environment For large-scale web application development, Visual Studio 2005 is the most capable product around. This book shows team members and leaders how to use its power in several key dimensions. You'll master dozens of built-in features for creating a large, high-performance website based on ASP.NET 2.0. You'll work seamlessly with dynamic data, both reading from and writing to databases. And throughout, you'll learn how Visual Studio 2005 supports a more efficient group process in terms of design, development, and deployment. And everything is brought together with the enterprise-scale example, "ABC Incorporated," that runs throughout the book. This is a book no web developer, and no web-dependent organization, should be without. Coverage Includes Reaping the benefits of master pages and themes Generating site maps and other navigational aids automatically Building a shopping cart application for your website Adding search functionality to your website Creating a flexible user environment using Webpart technology Increasing application performance using client-side and server-side scripting technologies Giving users the ability to change the website's theme to meet specific needs Using components and controls to add special effects and user customization Improving team efficiency using modern development and design techniques Monitoring and responding to usage statistics Combining technologies to get the best possible results from large applications Making your site accessible to everyone Master Standards-Based Web Development Techniques New to Visual Studio 2005 Discover How Visual Studio 2005 Solves Team Development Issues, Such as Source Code Control and Application Design Simplify Database Application Development without Compromising Security or Reliability

Web 2.0 Heroes

Web 2.0 Heroes

Author: Bradley Jones

Publisher: John Wiley & Sons

ISBN: 9780470241998

Category: Computers

Page: 292

View: 908

Max Mancini : eBay -- Alan Meckler : Internet.com -- Eric Engleman : Bloglines -- Gina Bianchini : Ning -- Dorion Carroll : Technorati -- Raju Vegesna : Zoho -- Richard MacManus : Read/write Web & Web 2.0 Workgroup -- TJ Kang : Thinkfree -- Patrick Crane : LinkedIn -- Shaun Walker : DotNetNuke -- Biz Stone : Twitter -- Seth Sternberg : Meebo -- Joshua Schachter : del.icio.us -- Ranjith Kumaran : YouSendIt -- Garrett Camp : StumbleUpon -- Rodrigo Madanes : Skype -- Rod Smith : IBM Corporation -- Tim Harris : Microsoft Corporation -- Bob Brewin & Tim Bray : Sun Microsystems -- Michele Turner : Adobe Systems Incorporated

Creating and Promoting Lifelong Learning in Public Libraries

Creating and Promoting Lifelong Learning in Public Libraries

Author: Donna L. Gilton

Publisher: Rowman & Littlefield

ISBN: 9781442269538

Category: Language Arts & Disciplines

Page: 222

View: 166

Creating and Promoting Lifelong Learning in Public Libraries describes specific ways that public librarians and other professionals can promote lifelong learning by planning and implementing Information Literacy Instruction (ILI). This book includes chapters on planning for instruction, using teaching methods, teaching with and about technology, and combining elements of ILI with more traditional public library programs, services, and activities. It is the sequel to Lifelong Learning in Public Libraries: Principles, Programs, and People.

Mastering the Game of Thrones

Mastering the Game of Thrones

Author: Jes Battis

Publisher: McFarland

ISBN: 9781476619620

Category: Literary Criticism

Page: 308

View: 731

George R.R. Martin’s A Song of Ice and Fire series is a worldwide phenomenon, and the world of Westeros has seen multiple adaptations, from HBO’s acclaimed television series to graphic novels, console games and orchestral soundtracks. This collection of new essays investigates what makes this world so popular, and why the novels and television series are being taught in university classrooms as genre-defining works within the American fantasy tradition. This volume represents the first sustained scholarly treatment of George R.R. Martin’s groundbreaking work, and includes writing by experts involved in the production of the HBO show. The contributors investigate a number of compelling areas, including the mystery of the shape-shifting wargs, the conflict between religions, the origins of the Dothraki language and the sex lives of knights. The significance of fan cultures and their adaptations is also discussed.

Social Media in Travel, Tourism and Hospitality

Social Media in Travel, Tourism and Hospitality

Author: Evangelos Christou

Publisher: Routledge

ISBN: 9781317053804

Category: Business & Economics

Page: 338

View: 801

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Encyclopedia of Organizational Knowledge, Administration, and Technology

Encyclopedia of Organizational Knowledge, Administration, and Technology

Author: Khosrow-Pour D.B.A., Mehdi

Publisher: IGI Global

ISBN: 9781799834748

Category: Business & Economics

Page: 2734

View: 981

For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Reference and Information Services

Reference and Information Services

Author: Kay Ann Cassell

Publisher: American Library Association

ISBN: 9780838915684

Category: Language Arts & Disciplines

Page: 448

View: 104

Designed to complement every introductory library reference course, this is the perfect text for students and librarians looking to expand their personal reference knowledge, teaching failsafe methods for identifying important materials by matching specific types of questions to the best available sources, regardless of format. Guided by a national advisory board of educators and practitioners, this thoroughly updated text expertly keeps up with new technologies and practices while remaining grounded in the basics of reference work. Chapters on fundamental concepts, major reference sources, and special topics provide a solid foundation; the text also offers fresh insight on core issues, including ethics, readers' advisory, information literacy, and other key aspects of reference librarianship;selecting and evaluating reference materials, with strategies for keeping up to date;assessing and improving reference services;guidance on conducting reference interviews with a range of different library users, including children and young adults;a new discussion of reference as programming;important special reference topics such as Google search, 24/7 reference, and virtual reference; anddelivering reference services across multiple platforms As librarians experience a changing climate for all information services professionals, in this book Cassell and Hiremath provide the tools needed to manage the ebb and flow of changing reference services in today's libraries.