Qualitative Communication Research Methods

Qualitative Communication Research Methods

Author: Thomas R. Lindlof

Publisher: SAGE

ISBN: 9780761924944

Category: Language Arts & Disciplines

Page: 377

View: 183

The Second Edition of Qualitative Communication Research Methods takes readers through every step of the qualitative research process -- from the research idea to the finished report. Unique for its coverage of the entire discipline of Communication, this text now includes a new chapter on computer-mediated communication (identities, relationships, and communities) as well as fully updated and expanded key topics including: developing research questions, coding data, using computers in analysis, and transcription. Processes covered in the text include interviewing, writing field notes, and creating ethical relationships with participants. Qualitative Communication Research Methods, Second Edition, provides students with numerous examples of work in the field illustrating how studies are designed, carried out, written, evaluated, and applied to theory. This interesting and accessible text provides a rewarding and challenging introduction to qualitative methodology.

Integrated Organisational Communication

Integrated Organisational Communication

Author: Rachel Barker

Publisher: Juta and Company Ltd

ISBN: 0702166642

Category: Business & Economics

Page: 460

View: 692

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

Media and Communication Research Methods

Media and Communication Research Methods

Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9781412987776

Category: Language Arts & Disciplines

Page: 361

View: 542

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

Media and Communication Research Methods

Media and Communication Research Methods

Author: Anders Hansen

Publisher: Bloomsbury Publishing

ISBN: 9781137589644

Category: Social Science

Page: 314

View: 296

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Mass Communication Research Methods

Mass Communication Research Methods

Author: Anders Hansen

Publisher: NYU Press

ISBN: 9780814735725

Category: Business & Economics

Page: 359

View: 859

Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR

Communication Research

Communication Research

Author: G. M. du Plooy

Publisher: Juta and Company Ltd

ISBN: 0702156418

Category: Social Science

Page: 388

View: 195

Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Outlines and Highlights for Qualitative Communication Research Methods by Bryan Copeland Taylor

Outlines and Highlights for Qualitative Communication Research Methods by Bryan Copeland Taylor

Author: Cram101 Textbook Reviews

Publisher: Academic Internet Pub Incorporated

ISBN: 1619052393

Category: Education

Page: 100

View: 224

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9781412974738 .

Understanding Communication Research Methods

Understanding Communication Research Methods

Author: Stephen Michael Croucher

Publisher:

ISBN: 0367623668

Category: Communication

Page: 328

View: 243

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on both experimental design and methods of performance, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https: //routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.