Summary of Joseph Sugarman's The Adweek Copywriting Handbook

Summary of Joseph Sugarman's The Adweek Copywriting Handbook

Author: Everest Media,

Publisher: Everest Media LLC

ISBN: 9798350039313

Category: Business & Economics

Page: 52

View: 924

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Read the book. It’s very short and it will teach you the principles of successful direct response copywriting. #2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners. #3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter. #4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.

The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Author: Joseph Sugarman

Publisher: John Wiley & Sons

ISBN: 9781118428795

Category: Business & Economics

Page: 368

View: 717

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

How to Write Short

How to Write Short

Author: Roy Peter Clark

Publisher: Hachette UK

ISBN: 9780316204347

Category: Language Arts & Disciplines

Page: 272

View: 828

America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

The Indie Writer's Encyclopedia

The Indie Writer's Encyclopedia

Author: M.L. Ronn

Publisher: Author Level Up LLC

ISBN:

Category: Reference

Page: 298

View: 175

300+ terms, 200+ explanations, and an appendix that will make your jaw drop! In this useful writer’s guide, prolific writer M.L. Ronn covers every writing, marketing, and business term that a working writer needs to know to thrive in today’s digital world of publishing, with detailed examples. This unique dictionary/encyclopedia hybrid will answer virtually any question you have about publishing. When you’re done reading, you’ll have: * A go-to resource that you can use again and again whenever you have a question * A career’s worth of publishing industry education that takes some writers a lifetime to learn * An unfair competitive advantage because your brain will swell up to twice its size and elevate you to a new level of existence (just kidding...this is a book description for an encyclopedia, for Pete’s sake—it needs humor!) The Indie Writer’s Encyclopedia might not be the sexist book you buy this year, but it just might be the most practical. Click the buy button to grab your copy of The Indie Writer’s Encyclopedia today! V1.0

The Writer's Guide to Self-Editing

The Writer's Guide to Self-Editing

Author: Naveed Saleh

Publisher: McFarland

ISBN: 9781476634043

Category: Language Arts & Disciplines

Page: 280

View: 458

Over the years, technological advances have given publishers the ability to produce more books and online publications with greater speed. This new efficiency, however, has increased editors' workloads, limiting the amount of detailed editorial feedback that they can provide authors. In turn, writers must become self-editors, ensuring that their text is nearly perfect on submission. This book serves as a guide to self-editing nonfiction print and online publications, including articles for general and academic audiences. It is both prescriptive and descriptive, drawing from stylebooks, dictionaries, research, and more to provide a full picture of both style and grammar. Also provided are techniques that boost search-engine optimization and engagement of Internet audiences.

MediaWriting

MediaWriting

Author: W. Richard Whitaker

Publisher: Routledge

ISBN: 9781135592851

Category: Business & Economics

Page: 439

View: 663

Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.