The Advanced Dictionary of Marketing

Scott DackoBusiness & Economics
The Advanced Dictionary of Marketing

Author: Scott Dacko

Publisher: Oxford University Press

ISBN: 9780199285990

Category: Business & Economics

Page: 660

View: 823

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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

The Advanced Dictionary of Marketing

Scott DackoBusiness & Economics
The Advanced Dictionary of Marketing

Author: Scott Dacko

Publisher: Oxford University Press

ISBN: 0199285993

Category: Business & Economics

Page: 661

View: 844

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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

A Dictionary of Marketing

Charles DoyleBusiness & Economics
A Dictionary of Marketing

Author: Charles Doyle

Publisher: OUP Oxford

ISBN: 9780191044991

Category: Business & Economics

Page: 448

View: 535

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Collins Cobuild Advanced Dictionary of English

Harper Collins PublishersReference
Collins Cobuild Advanced Dictionary of English

Author: Harper Collins Publishers

Publisher: Gramedia Pustaka Utama

ISBN: 9786020323299

Category: Reference

Page: 1672

View: 597

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This dictionary of American English is designed to help learners write and speak accurate and up-to-date English. • Ideal for upper-intermediate and advanced learners of English • Based on the Collins 4.5-billion-word database, the Collins Corpus • Up-to-date coverage of today’s English, with all words and phrases explained in full sentences • Authentic examples from the Collins Corpus show how English is really used • Extensive help with grammar, including plural forms and verb infl ections • Fully illustrated Word Web and Picture Dictionary boxes provide additional information on vocabulary and key concepts • Vocabulary-building features encourage students to improve their accuracy and fl uency: †- Word Partnership notes highlight important collocations †- Thesaurus entries offer synonyms and antonyms for common words †- Usage notes explain different meanings and uses of the word • Supplements on Grammar, Writing, Speaking, Words That Frequently Appear on TOEFL® and TOEIC®, Text Messaging and Emoticons

The Dictionary of Marketing

Azaz MotiwalaBusiness & Economics
The Dictionary of Marketing

Author: Azaz Motiwala

Publisher: Lulu.com

ISBN: 9781435705128

Category: Business & Economics

Page: 296

View: 725

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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Oxford Learner's Pocket Dictionary of Business English

Dilys ParkinsonForeign Language Study
Oxford Learner's Pocket Dictionary of Business English

Author: Dilys Parkinson

Publisher: OUP Oxford

ISBN: 0194317331

Category: Foreign Language Study

Page: 0

View: 622

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Covers a wide range of business areas including Finance, Commerce, Marketing, and Human Resources Up-to-date vocabulary from British and American English Special sections help with common phrases to show words that are always used together (e.g. competitive/high/low prices) 1,000 most important terms are marked with a star

The Satisfaction of Change

Manlio Del GiudiceBusiness & Economics
The Satisfaction of Change

Author: Manlio Del Giudice

Publisher: Springer

ISBN: 9783319418841

Category: Business & Economics

Page: 138

View: 884

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This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the difficulty faced by the higher churn rate on the Internet and the minimization of search costs, by integrating more functionality to achieve the ultimate goal of behavioral and cognitive loyalty. The authors provide an analysis in a "digital" view of the economic theory of switching costs and the resulting lock-in mechanisms which, in a classical economy, are often a barrier to disloyalty. It is a useful and effective tool for online businesses, their main managerial and strategic implications, and the adaptability to existing contexts.

Management and Marketing

Wolfgang J. KoschnickEnglish language
Management and Marketing

Author: Wolfgang J. Koschnick

Publisher: Walter de Gruyter

ISBN: 3110151979

Category: English language

Page: 876

View: 902

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The Encyclopedic Dictionary of Management and Marketing has been compiled to provide academics, research workers, professionals, and students as well as business practitioners with a reliable and complete reference work.

Affiliate Program Management

Evgenii PrussakovComputers
Affiliate Program Management

Author: Evgenii Prussakov

Publisher: John Wiley & Sons

ISBN: 9780470651735

Category: Computers

Page: 456

View: 669

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Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Retail Futures

Eleonora PantanoBusiness & Economics
Retail Futures

Author: Eleonora Pantano

Publisher: Emerald Group Publishing

ISBN: 9781838676636

Category: Business & Economics

Page: 276

View: 210

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The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.