Marketing Information

Marketing Information

Author: Michael R. Oppenheim

Publisher: Routledge

ISBN: 9781135185596

Category: Business & Economics

Page: 374

View: 576

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 3rd Edition

Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 3rd Edition

Author: Rita Moss

Publisher: ABC-CLIO

ISBN: 9781610692366

Category: Language Arts & Disciplines

Page: 399

View: 873

Strauss's latest edition retains its place as an essential text for library students; an indispensable guide for practitioners in public, academic, and special libraries who deal with business inquiries; and a resource for entrepreneurs and business professionals.

Cash Tracks

Cash Tracks

Author: Jeffrey P. Fisher

Publisher: Elsevier

ISBN: 1592007414

Category: Music

Page: 305

View: 304

Learn everything you need to know to make jingles and score video productions with this new, updated second edition of this popular book. With so many changes in the industry, this is a much-needed revision to this popular guide. With major emphasis on promotion, this book covers some new technological information based on today's soundtrack composition techniques. With a huge demand for professional compositions for movies, TV, video, radio, and other multimedia formats, this book delves into how to take advantage of this demand and make a successful career. Once you've finished this thorough guide, you'll know how to organize production resources, prepare and present your demo recordings, work with clients, craft profit-producing copy, promote your work, protect yourself legally, get the money you deserve and more.