The Copywriter's Handbook

The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Dodd Mead

ISBN: UOM:39015008945100

Category: Business & Economics

Page: 376

View: 891

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

The Copywriter's Handbook

The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 9781429900157

Category: Business & Economics

Page: 431

View: 993

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Copywriter’s Handbook

The Copywriter’s Handbook

Author: Baxi Nishant

Publisher: Litres

ISBN: 9785041913083

Category: Business & Economics

Page:

View: 630

Have you heard of the term: «Copywriting»? Wikipedia defined it as:«Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The Copywriter's Handbook: Everything You Need to Know About Copywriting

The Copywriter's Handbook: Everything You Need to Know About Copywriting

Author: Gail Bishop

Publisher: Lulu Press, Inc

ISBN: 9781329523197

Category: Business & Economics

Page:

View: 638

What No One Will Tell You Copywriting can be a very lucrative field and is for many writers out there today. If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you're writing in a different style and to a different audience. GRAB YOUR COPY TODAY!

The Online Copywriter's Handbook

The Online Copywriter's Handbook

Author: Robert W. Bly

Publisher: McGraw-Hill Education

ISBN: 0658020994

Category: Language Arts & Disciplines

Page: 340

View: 168

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

The Copywriter's Handbook

The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 9781250238009

Category: Business & Economics

Page: 432

View: 760

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Author: Joseph Sugarman

Publisher: John Wiley & Sons

ISBN: 9781118428795

Category: Business & Economics

Page: 368

View: 477

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Online Copywriter's Handbook

The Online Copywriter's Handbook

Author: Robert W. Bly

Publisher: McGraw Hill Professional

ISBN: 0071428593

Category: Language Arts & Disciplines

Page: 340

View: 149

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Copywriting For Beginners Guide

Copywriting For Beginners Guide

Author: Robert Alderman

Publisher: Speedy Publishing LLC

ISBN: 9781683050759

Category: Business & Economics

Page: 24

View: 737

Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.

The Complete Idiot's Guide to Copywriter's Words And Phrases

The Complete Idiot's Guide to Copywriter's Words And Phrases

Author: Kathy Kleidermacher

Publisher: Penguin

ISBN: 9781440650512

Category: Language Arts & Disciplines

Page: 350

View: 238

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

Summary of Joseph Sugarman's The Adweek Copywriting Handbook

Summary of Joseph Sugarman's The Adweek Copywriting Handbook

Author: Everest Media,

Publisher: Everest Media LLC

ISBN: 9798350039313

Category: Business & Economics

Page: 52

View: 828

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Read the book. It’s very short and it will teach you the principles of successful direct response copywriting. #2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners. #3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter. #4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.