The SAGE Handbook of Social Media

The SAGE Handbook of Social Media

Author: Jean Burgess

Publisher: SAGE

ISBN: 9781473995796

Category: Language Arts & Disciplines

Page: 662

View: 996

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan

Publisher: Sage Publications Limited

ISBN: 1473916321

Category:

Page: 728

View: 291

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere

The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan

Publisher: SAGE

ISBN: 9781473987210

Category: Computers

Page: 728

View: 351

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing

Author: Annmarie Hanlon

Publisher: Sage Publications Limited

ISBN: 1529743788

Category:

Page: 544

View: 604

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

The SAGE Handbook of Social Network Analysis

The SAGE Handbook of Social Network Analysis

Author: John Scott

Publisher: SAGE

ISBN: 9781446250112

Category: Social Science

Page: 640

View: 694

This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

The SAGE Handbook of Qualitative Research Design

The SAGE Handbook of Qualitative Research Design

Author: Uwe Flick

Publisher: SAGE

ISBN: 9781529766943

Category: Reference

Page: 1307

View: 202

Containing contributions from over 90 top scholars from a range of social science disciplines, this Handbook is not just an anthology of different qualitative research designs and how/when to use them; it is a complete exploration of how and why these designs are shaped and how, why, and into what they are evolving.

Relationale Soziologie

Relationale Soziologie

Author: Jan Fuhse

Publisher: Springer-Verlag

ISBN: 9783531924021

Category: Social Science

Page: 293

View: 517

Der Band stellt die relationale Soziologie als einen innovativen Theorie- und Forschungsansatz für aktuelle soziologische Diskussionen vor. Allgemein geht es der relationalen Soziologie um die theoretische Modellierung und empirische Analyse von sozialen Netzwerken als sozio-kulturelle Formationen – Netzwerkstruktur wird als verwoben mit kulturellen Mustern gedacht. Die internationalen Beiträge des Bandes zeigen theoretische und empirische Richtungen auf, mit denen der reine Strukturalismus der Netzwerkforschung überwunden werden kann. Dabei wird die Netzwerkforschung u.a. mit der Systemtheorie, der Soziologie der Konventionen und der Akteur-Netzwerk-Theorie in fruchtbare Verbindung gebracht. Mit Beiträgen von Harrison White, Roger Häußling, Ronald L. Breiger, Stephan Fuchs, Dirk Baecker, Sophie Mützel, Jan A. Fuhse, Athanasios Karafillidis, Boris Holzer, Christian Stegbauer, Patrick Aspers, Rainer Diaz-Bone, John Levi Martin und Monica Lee.

The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing

Author: Annmarie Hanlon

Publisher: SAGE

ISBN: 9781529784480

Category: Business & Economics

Page: 593

View: 482

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

The SAGE Handbook of the Digital Media Economy

The SAGE Handbook of the Digital Media Economy

Author: Terry Flew

Publisher: SAGE

ISBN: 9781529762129

Category: Language Arts & Disciplines

Page: 642

View: 281

Debates about the digital media economy are at the heart of media and communication studies. An increasingly digitalised and datafied media environment has implications for every aspect of the field, from ownership and production, to distribution and consumption. The SAGE Handbook of the Digital Media Economy offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. It provides an overview of the major areas of debate, and conceptual and methodological frameworks, through chapters written by leading scholars from a range of disciplinary perspective. PART 1: Key Concepts PART 2: Methodological Approaches PART 3: Media Industries of the Digital Economy PART 4: Geographies of the Digital Economy PART 5: Law, Governance and Policy

The SAGE Handbook of Media Processes and Effects

The SAGE Handbook of Media Processes and Effects

Author: Robin L. Nabi

Publisher: SAGE

ISBN: 9781412959964

Category: Language Arts & Disciplines

Page: 657

View: 163

The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media's societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children's media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature - that related to persuasion and learning - and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research - violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).