The SAGE Handbook of Social Media

Jean BurgessLanguage Arts & Disciplines
The SAGE Handbook of Social Media

Author: Jean Burgess

Publisher: SAGE

ISBN: 9781473995796

Category: Language Arts & Disciplines

Page: 662

View: 210

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The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Media Research Methods

Luke SloanSocial Science
The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan

Publisher: SAGE

ISBN: 9781473987975

Category: Social Science

Page: 728

View: 868

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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

The SAGE Handbook of Social Media Marketing

Annmarie HanlonBusiness & Economics
The SAGE Handbook of Social Media Marketing

Author: Annmarie Hanlon

Publisher: SAGE

ISBN: 9781529788433

Category: Business & Economics

Page: 552

View: 249

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

The SAGE Handbook of Social Media Research Methods

Luke SloanComputers
The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan

Publisher: SAGE

ISBN: 9781473987210

Category: Computers

Page: 728

View: 351

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With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Network Analysis

John ScottSocial Science
The SAGE Handbook of Social Network Analysis

Author: John Scott

Publisher: SAGE

ISBN: 9781446250112

Category: Social Science

Page: 640

View: 406

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This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.

The SAGE Handbook of Social Media Marketing

Annmarie HanlonSocial media
The SAGE Handbook of Social Media Marketing

Author: Annmarie Hanlon

Publisher:

ISBN: 152978249X

Category: Social media

Page: 0

View: 433

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing; Part 2: Methodologies and Theories in Social Media; Part 3: Channels and Platforms in Social Media; Part 4: Tools, Tactics, and Techniques in Social Media Marketing; Part 5: Management and Metrics in Social Media; and Part 6: Ethical Issues in Social Media.

Relationale Soziologie

Jan FuhseSocial Science
Relationale Soziologie

Author: Jan Fuhse

Publisher: Springer-Verlag

ISBN: 9783531924021

Category: Social Science

Page: 293

View: 896

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Der Band stellt die relationale Soziologie als einen innovativen Theorie- und Forschungsansatz für aktuelle soziologische Diskussionen vor. Allgemein geht es der relationalen Soziologie um die theoretische Modellierung und empirische Analyse von sozialen Netzwerken als sozio-kulturelle Formationen – Netzwerkstruktur wird als verwoben mit kulturellen Mustern gedacht. Die internationalen Beiträge des Bandes zeigen theoretische und empirische Richtungen auf, mit denen der reine Strukturalismus der Netzwerkforschung überwunden werden kann. Dabei wird die Netzwerkforschung u.a. mit der Systemtheorie, der Soziologie der Konventionen und der Akteur-Netzwerk-Theorie in fruchtbare Verbindung gebracht. Mit Beiträgen von Harrison White, Roger Häußling, Ronald L. Breiger, Stephan Fuchs, Dirk Baecker, Sophie Mützel, Jan A. Fuhse, Athanasios Karafillidis, Boris Holzer, Christian Stegbauer, Patrick Aspers, Rainer Diaz-Bone, John Levi Martin und Monica Lee.

The SAGE Handbook of Qualitative Research Design

Uwe FlickReference
The SAGE Handbook of Qualitative Research Design

Author: Uwe Flick

Publisher: SAGE

ISBN: 9781529766943

Category: Reference

Page: 1307

View: 209

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Containing contributions from over 90 top scholars from a range of social science disciplines, this Handbook is not just an anthology of different qualitative research designs and how/when to use them; it is a complete exploration of how and why these designs are shaped and how, why, and into what they are evolving.

The SAGE Handbook of Tourism Management

Chris CooperBusiness & Economics
The SAGE Handbook of Tourism Management

Author: Chris Cooper

Publisher: SAGE

ISBN: 9781526444493

Category: Business & Economics

Page: 1232

View: 370

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The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

The SAGE Handbook of Digital Marketing

Annmarie HanlonBusiness & Economics
The SAGE Handbook of Digital Marketing

Author: Annmarie Hanlon

Publisher: SAGE

ISBN: 9781529784480

Category: Business & Economics

Page: 593

View: 959

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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.