Web Copy That Sells

Web Copy That Sells

Author: Maria Veloso

Publisher: AMACOM

ISBN: 9780814432525

Category: Business & Economics

Page: 322

View: 309

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. You’ll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Writing Web Copy That Sells

Writing Web Copy That Sells

Author: RD king

Publisher: 大賢者外語

ISBN:

Category: Business & Economics

Page:

View: 348

Who Else Wants To Discover How To Write Salesletters That Will Force Your Readers To Buy Now... This FREE Yet Power-Packed Report Will Show You Exactly How To Write A Winning Salesletter So You Can Make More Sales and Attract More Optin Subscribers. In this report, you'll discover: How to structure your salesletter in a way that will make your prospects engaged to every word on your salesletter and take action. A simple way to write and structure your salesletter -- even if you have no experience with writing copy, these four factors will make it so easy for you. How to format your salesletter text -- you'll discover how bolding, highlighting, stroking, underlining and using bullets points impact your salesletter. How to write attention-getting headlines -- the exact color, using quatation marks or not, the amount of words to be used in your headline, using "specifics" in your headline and using preheadlines and subheadlines. How to use psychological triggers ethically and morally to make your readers take action. Use these techniques carefully. They are powerful. How to use testimonials to boost your conversion rates, give your product and yourself credibility and make it believable. How to price your products

How to Write Copy That Sells

How to Write Copy That Sells

Author: Ray Edwards

Publisher: Morgan James Publishing

ISBN: 9781630475024

Category: Business & Economics

Page: 186

View: 224

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

The Online Copywriter's Handbook

The Online Copywriter's Handbook

Author: Robert W. Bly

Publisher: McGraw-Hill Education

ISBN: 0658020994

Category: Language Arts & Disciplines

Page: 340

View: 729

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

The Copywriter's Handbook

The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 1250238013

Category: Business & Economics

Page: 432

View: 977

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates *The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Web Design DeMYSTiFieD

Web Design DeMYSTiFieD

Author: Wendy Willard

Publisher: McGraw Hill Professional

ISBN: 9780071748025

Category: Education

Page: 384

View: 521

Website DESIGN just got a whole lot EASIER! Learn the latest website development tools, techniques, and best practices. Web Design Demystified provides the hands-on help you need to get started. Written in a step-by-step format, this practical guide begins by covering website planning and designing for screens. Then, you'll learn how to build pages, use and integrate HTML and CSS, work with JavaScript, PHP, and XML, and use templates. Get tips for testing and going live as well as information on e-mail design and search engine optimization. Clear examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts. It's a no-brainer! You'll learn how to: Create design mockups that meet the project goals Add images and multimedia with HTML Style text, lists, links, and forms with CSS Integrate HTML and CSS for layout Improve your site's search engine ranking Code HTML for e-mail Simple enough for a beginner, but challenging enough for an intermediate user, Web Design Demystified gives you the tools you need to create successful websites.

The Everything Guide To Writing Copy

The Everything Guide To Writing Copy

Author: Steve Slaunwhite

Publisher: Simon and Schuster

ISBN: 9781440524035

Category: Business & Economics

Page: 304

View: 603

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Winning Website Sales Letters

Winning Website Sales Letters

Author: Robert Boduch

Publisher:

ISBN: 098118071X

Category: Business & Economics

Page: 288

View: 218

If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.

The Online Copywriter's Handbook

The Online Copywriter's Handbook

Author: Robert W. Bly

Publisher: McGraw Hill Professional

ISBN: 0071428593

Category: Language Arts & Disciplines

Page: 340

View: 591

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Mastering Web 2.0

Mastering Web 2.0

Author: Susan Rice Lincoln

Publisher: Kogan Page Limited

ISBN: UOM:39015080876470

Category: BUSINESS & ECONOMICS

Page: 206

View: 353

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.