Web Copy That Sells

Maria VelosoBusiness & Economics
Web Copy That Sells

Author: Maria Veloso

Publisher: AMACOM

ISBN: 9780814432525

Category: Business & Economics

Page: 322

View: 743

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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. You’ll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Writing Web Copy That Sells

RD kingBusiness & Economics
Writing Web Copy That Sells

Author: RD king

Publisher: 大賢者外語

ISBN:

Category: Business & Economics

Page:

View: 177

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Who Else Wants To Discover How To Write Salesletters That Will Force Your Readers To Buy Now... This FREE Yet Power-Packed Report Will Show You Exactly How To Write A Winning Salesletter So You Can Make More Sales and Attract More Optin Subscribers. In this report, you'll discover: How to structure your salesletter in a way that will make your prospects engaged to every word on your salesletter and take action. A simple way to write and structure your salesletter -- even if you have no experience with writing copy, these four factors will make it so easy for you. How to format your salesletter text -- you'll discover how bolding, highlighting, stroking, underlining and using bullets points impact your salesletter. How to write attention-getting headlines -- the exact color, using quatation marks or not, the amount of words to be used in your headline, using "specifics" in your headline and using preheadlines and subheadlines. How to use psychological triggers ethically and morally to make your readers take action. Use these techniques carefully. They are powerful. How to use testimonials to boost your conversion rates, give your product and yourself credibility and make it believable. How to price your products

The Online Copywriter's Handbook

Robert W. BlyLanguage Arts & Disciplines
The Online Copywriter's Handbook

Author: Robert W. Bly

Publisher: McGraw-Hill Education

ISBN: 0658020994

Category: Language Arts & Disciplines

Page: 340

View: 239

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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Copywriting

Armani MurphySelf-Help
Copywriting

Author: Armani Murphy

Publisher: Summareads Media LLC

ISBN: 1648132235

Category: Self-Help

Page: 32

View: 491

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Have you ever dreamed of making money online as a copywriter? Do you want to set your own hours and work according to your own schedule? Do you have a knack for words and enjoy putting sentences together? If you answered yes to any of these questions, then this book is for you! A lot of books on the subject of copywriting will try to guide you through the process of getting work and settling down with one or more clients. But they don't go the distance and guide you through the process of creating excellent copy. That is what this book aims to do! In this book, you will be able to: Explain what copywriting is and verbalize how to gain contracts Know the difference between boring and exciting copy Make your copy fit with the client's overall brand and marketing strategy Make your copy stand out from the bunch And of course, most importantly, learn how to have fun while writing copy! Copywriting and the art of persuasion are not dissimilar. If you've ever wanted a quick and easy guide that explains the difference between boring and enticing writing, then look no further. With this guide, you will be able to write the kinds of articles and copy that attract readers and get your client coming back to you for more and more business. Your success as a copywriter is just one short book away. After reading this book, you will be writing the kind of copy that professionals envy. And you will have fun while doing it! From branding, to persuasion, to marketing, to proof-reading and editing, this book covers the essentials you will need to start your own copywriting business online. Successful copywriting is the essential takeaway that you won't want to miss! Many professionals dive right in but with this book, you will be prepared for the journey! The five chapters of this book will take you on a path to success in the copywriting world. The essential points of copywriting wisdom are found herein. Read and enjoy what this book has to offer and you will be that much more equipped to conquer the competition on your road to copywriting mastery!

Web Words That Work

Michael MillerBusiness & Economics
Web Words That Work

Author: Michael Miller

Publisher: Que Publishing

ISBN: 9780133354096

Category: Business & Economics

Page: 304

View: 957

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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

The Copywriter's Handbook

Robert W. BlyBusiness & Economics
The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 9781429900157

Category: Business & Economics

Page: 431

View: 649

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Everything Guide To Writing Copy

Steve SlaunwhiteBusiness & Economics
The Everything Guide To Writing Copy

Author: Steve Slaunwhite

Publisher: Simon and Schuster

ISBN: 9781440524035

Category: Business & Economics

Page: 304

View: 166

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Web Design DeMYSTiFieD

Wendy WillardEducation
Web Design DeMYSTiFieD

Author: Wendy Willard

Publisher: McGraw Hill Professional

ISBN: 9780071748025

Category: Education

Page: 384

View: 136

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Website DESIGN just got a whole lot EASIER! Learn the latest website development tools, techniques, and best practices. Web Design Demystified provides the hands-on help you need to get started. Written in a step-by-step format, this practical guide begins by covering website planning and designing for screens. Then, you'll learn how to build pages, use and integrate HTML and CSS, work with JavaScript, PHP, and XML, and use templates. Get tips for testing and going live as well as information on e-mail design and search engine optimization. Clear examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts. It's a no-brainer! You'll learn how to: Create design mockups that meet the project goals Add images and multimedia with HTML Style text, lists, links, and forms with CSS Integrate HTML and CSS for layout Improve your site's search engine ranking Code HTML for e-mail Simple enough for a beginner, but challenging enough for an intermediate user, Web Design Demystified gives you the tools you need to create successful websites.

Winning Website Sales Letters

Robert BoduchBusiness & Economics
Winning Website Sales Letters

Author: Robert Boduch

Publisher:

ISBN: 098118071X

Category: Business & Economics

Page: 288

View: 825

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If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.

Web Copy That Sells, 3rd Edition

Maria VelosoConsumer behavior
Web Copy That Sells, 3rd Edition

Author: Maria Veloso

Publisher:

ISBN: OCLC:1103575330

Category: Consumer behavior

Page: 304

View: 910

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With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: - Use psychological tactics that compel Web surfers to buy - Create effective, highly-targeted Facebook ads - Test copy to maximize response - Write online marketing video scripts that sell - Craft compelling copy for interactive advertising banners - Produce high-converting video sales letters - And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites" ... and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.