Write to Sell

Andy MaslenAdvertising copy
Write to Sell

Author: Andy Maslen

Publisher: Marshall Cavendish International (Asia) Pte Limited

ISBN: 981486823X

Category: Advertising copy

Page: 192

View: 208

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* Learn the practice - not just the theory - of great copywriting* Checklists, exercises and mnemonics give you all the tools you need* Case notes and concrete examples show you what works in real life

Write to Sell

Andy MaslenBusiness report writing
Write to Sell

Author: Andy Maslen

Publisher: Marshall Cavendish Corporation

ISBN: 046209975X

Category: Business report writing

Page: 0

View: 417

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Write to Sell is a guide to the practice of great copywriting---not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy. "Case notes" and concrete examples show you the difference between what works and what doesn't. Clear and concise, this is the copywriter's manual. Don't start writing without it. --

Write to Sell : The Ultimate Guide to Copywriting

Andy MaslenBusiness & Economics
Write to Sell : The Ultimate Guide to Copywriting

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

ISBN: 9789814868433

Category: Business & Economics

Page:

View: 396

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How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

Copy That Sell

Ashish Gupta
Copy That Sell

Author: Ashish Gupta

Publisher:

ISBN: 168494208X

Category:

Page: 86

View: 672

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Word Sell, Yes absolutely, and Copywriting is the art of writing words that sell. Copywriting is all about written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Whether you are a business, working professional or someone who wishes to make a career as a Copywriter, this book will be helpful to understand every aspect of copywriting.

The Copywriter's Handbook

Robert W. BlyBusiness & Economics
The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 9781250238009

Category: Business & Economics

Page: 432

View: 453

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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

100 Great Copywriting Ideas

Andy MaslenReference
100 Great Copywriting Ideas

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

ISBN: 9789814312028

Category: Reference

Page: 224

View: 898

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Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

The Copywriter's Handbook

Robert W. BlyBusiness & Economics
The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 9781429900157

Category: Business & Economics

Page: 431

View: 890

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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Adweek Copywriting Handbook

Joseph SugarmanBusiness & Economics
The Adweek Copywriting Handbook

Author: Joseph Sugarman

Publisher: John Wiley & Sons

ISBN: 9781118428795

Category: Business & Economics

Page: 368

View: 607

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Indie Writer's Encyclopedia

M.L. RonnReference
The Indie Writer's Encyclopedia

Author: M.L. Ronn

Publisher: Author Level Up LLC

ISBN:

Category: Reference

Page: 298

View: 784

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300+ terms, 200+ explanations, and an appendix that will make your jaw drop! In this useful writer’s guide, prolific writer M.L. Ronn covers every writing, marketing, and business term that a working writer needs to know to thrive in today’s digital world of publishing, with detailed examples. This unique dictionary/encyclopedia hybrid will answer virtually any question you have about publishing. When you’re done reading, you’ll have: * A go-to resource that you can use again and again whenever you have a question * A career’s worth of publishing industry education that takes some writers a lifetime to learn * An unfair competitive advantage because your brain will swell up to twice its size and elevate you to a new level of existence (just kidding...this is a book description for an encyclopedia, for Pete’s sake—it needs humor!) The Indie Writer’s Encyclopedia might not be the sexist book you buy this year, but it just might be the most practical. Click the buy button to grab your copy of The Indie Writer’s Encyclopedia today! V1.0

The Robert Collier Letter Book

Robert CollierSelf-Help
The Robert Collier Letter Book

Author: Robert Collier

Publisher: e-artnow

ISBN: EAN:4064066498870

Category: Self-Help

Page: 328

View: 179

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The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.

Persuasive Copywriting

Andy MaslenBusiness & Economics
Persuasive Copywriting

Author: Andy Maslen

Publisher: Kogan Page Publishers

ISBN: 9780749483678

Category: Business & Economics

Page: 296

View: 419

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Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Ultimate Guide to Google Adwords

Perry MarshallBUSINESS & ECONOMICS
Ultimate Guide to Google Adwords

Author: Perry Marshall

Publisher: Entrepreneur Press

ISBN: 9781599185422

Category: BUSINESS & ECONOMICS

Page: 382

View: 963

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"Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates toGoogle's Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales"--