Web Copy That Sells

Web Copy That Sells

Author: Maria Veloso

Publisher: AMACOM

ISBN: 9780814432525

Category: Business & Economics

Page: 322

View: 456

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. You’ll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Writing Web Copy That Sells

Writing Web Copy That Sells

Author: RD king

Publisher: 大賢者外語

ISBN:

Category: Business & Economics

Page:

View: 145

Who Else Wants To Discover How To Write Salesletters That Will Force Your Readers To Buy Now... This FREE Yet Power-Packed Report Will Show You Exactly How To Write A Winning Salesletter So You Can Make More Sales and Attract More Optin Subscribers. In this report, you'll discover: How to structure your salesletter in a way that will make your prospects engaged to every word on your salesletter and take action. A simple way to write and structure your salesletter -- even if you have no experience with writing copy, these four factors will make it so easy for you. How to format your salesletter text -- you'll discover how bolding, highlighting, stroking, underlining and using bullets points impact your salesletter. How to write attention-getting headlines -- the exact color, using quatation marks or not, the amount of words to be used in your headline, using "specifics" in your headline and using preheadlines and subheadlines. How to use psychological triggers ethically and morally to make your readers take action. Use these techniques carefully. They are powerful. How to use testimonials to boost your conversion rates, give your product and yourself credibility and make it believable. How to price your products

Killer Copywriting, How to Write Copy That Sells

Killer Copywriting, How to Write Copy That Sells

Author: William Swain

Publisher: William Swain

ISBN:

Category: Business & Economics

Page:

View: 460

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more, and world-class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success.... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to tell a compelling story Formatting tips that make your copy a joy to read The seven salable emotions How to write headlines that draw people in Writing copy for social media Creating a persona How to write an effective call to action (CTA) Conversations lead to conversions Emails that make you click And much, much more Start reading now, and take your copywriting to the next level.

How to Write Copy That Sells

How to Write Copy That Sells

Author: Ray Edwards

Publisher: Morgan James Publishing

ISBN: 9781630475024

Category: Business & Economics

Page: 186

View: 375

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

The Online Copywriter's Handbook

The Online Copywriter's Handbook

Author: Robert W. Bly

Publisher: McGraw-Hill Education

ISBN: 0658020994

Category: Language Arts & Disciplines

Page: 340

View: 964

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

The Everything Guide To Writing Copy

The Everything Guide To Writing Copy

Author: Steve Slaunwhite

Publisher: Simon and Schuster

ISBN: 9781440524035

Category: Business & Economics

Page: 304

View: 417

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

The Copywriter's Handbook

The Copywriter's Handbook

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 0805078045

Category: Reference

Page: 432

View: 189

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are • eight headlines that work--and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

Winning Website Sales Letters

Winning Website Sales Letters

Author: Robert Boduch

Publisher:

ISBN: 098118071X

Category: Business & Economics

Page: 288

View: 713

If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.

Online Copywriting for Beginners

Online Copywriting for Beginners

Author: Mathew Fisher

Publisher: Createspace Independent Publishing Platform

ISBN: 1984287273

Category:

Page: 42

View: 960

Copywriting Crackdown - Sales Page Skills For The New Marketer ! So, you've created a great new product but how do you tell the world about it. Amazing, but telling the world about it and getting them to actually listen can be the hardest part of the entire process. If you do not launch your product properly with great marketing, all your hard work will be for naught. You need to create the perfect sales pitch to get long term sales and to do that you need to write great sales pages. Writing good sales copy for your products is super important. Sure you can outsource it to copywriters but that can be expensive and will not always convey 100 percent what you are looking for. Learning the skills on how to write great sales copy will be an invaluable skill that will give you an advantage in launching your new products. Not only will your website have a great impact that will easily convert leads to sales but you will also be able to create excellent sales copy to email to affiliate programs and to create a great affiliate page. You will need your own sales page in a website form to really sell your product, then subsequently you will need an affiliate page to get your product being sold on other people's websites. You need to market your product to your customers and to affiliate programs who will promote your product further and grow your customer base. Most people think when they have a new product they can blast it out to their current mailing list. And while this can be a great way to promote your new product and generate conversions quickly, it does not provide for long term sales leads. You need to be thinking in the longer term and the way to generate a long term marketing plan is to be creative and create a page with great sales copy that will do all the work for you. This form of marketing will give you the maximum impact and promotion for your product Once your sales page is up you can leave it there to do all the heavy lifting for you. You will be able to see what is working and what is maybe not working for you and tweak it so that in the future all you do is sit back and watch as your product sells. Do not be afraid if you are new to sales copywriting. In this eBook you will learn the 12 steps to help you write killer sales copy to better convert all leads into sales. And much more !

Copywriting For Profit

Copywriting For Profit

Author: Joseph Robinson

Publisher: Independently Published

ISBN: 9798601762564

Category:

Page: 156

View: 276

Would you like to be able to use the ability of copywriting to help others save or earn money, all the while increasing your earning potential? Would you like to know that you can do virtually all of this online with some research and practice with writing and providing useful information? You might have difficulty with writing. Perhaps you have some articles or emails that you're sending out to potential customers that aren't being replied to or ranking well in search engines. This is where copywriting comes in! The "art of copywriting" will help you craft your writing in such a way where you are able to convey a point of benefit to someone in how they can benefit from your service or product, in exchange for money - all the while, increasing your earning potential. What else will you gain from reading this book? Learning platforms in order to start building your copywriting service and examples from experts. The essential traits for becoming a good copywriter. SEO writing techniques that help your content rank well in search engines, especially Google, ultimately driving more readers to your website. Finding a profitable niche/topic to write about and tools that you can use to help verify. Copywriting tips and tricks from well renowned experts to help you avoid many of the pitfalls of copywriting. Various types of copywriters and how you can find your niche and excel in it, including where to place yourself where needed in the industry. Tips for compiling a portfolio of your work to show your professionalism. Adapting to different types of writing styles in copywriting and its forms. Good habits that are easily approachable that can be implemented to start your copywriting journey. Specific points to highlight in copywriting and why, plus so much more! So, you may have wanted to improve your writing style and abilities, blog articles, emails and improve search rankings - ultimately improving your website. However, you may have not known of the best steps to do this at the time. Well, this book covers all of the above, plus all of the inner workings of what makes a great copywriter. So, go ahead and click on the cover to get a "sneak peek" of the book and then click "Buy Now" to start your journey today! As a writing coach, Joseph Robinson has helped many people with their writing styles and abilities and helped take them to new heights. He provides insightful information that's easily comprehensible, has confidence in those he works with and provides encouragement along the way.

Web Design DeMYSTiFieD

Web Design DeMYSTiFieD

Author: Wendy Willard

Publisher: McGraw Hill Professional

ISBN: 9780071748025

Category: Education

Page: 384

View: 737

Website DESIGN just got a whole lot EASIER! Learn the latest website development tools, techniques, and best practices. Web Design Demystified provides the hands-on help you need to get started. Written in a step-by-step format, this practical guide begins by covering website planning and designing for screens. Then, you'll learn how to build pages, use and integrate HTML and CSS, work with JavaScript, PHP, and XML, and use templates. Get tips for testing and going live as well as information on e-mail design and search engine optimization. Clear examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts. It's a no-brainer! You'll learn how to: Create design mockups that meet the project goals Add images and multimedia with HTML Style text, lists, links, and forms with CSS Integrate HTML and CSS for layout Improve your site's search engine ranking Code HTML for e-mail Simple enough for a beginner, but challenging enough for an intermediate user, Web Design Demystified gives you the tools you need to create successful websites.