Your Book, Your Brand

Dana KayeBusiness & Economics
Your Book, Your Brand

Author: Dana Kaye

Publisher: Diversion Books

ISBN: 9781682303795

Category: Business & Economics

Page: 227

View: 777

GET EBOOK
“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X

How to Build Your Brand with a Book

Scott TurmanLanguage Arts & Disciplines
How to Build Your Brand with a Book

Author: Scott Turman

Publisher: BrightRay Publishing

ISBN: 9781956464030

Category: Language Arts & Disciplines

Page: 211

View: 480

GET EBOOK
Lots of people want to write a book, but few people actually ever do it. Why? Because like any other major accomplishment, writing a book takes time and effort that most just can't commit to. That's also exactly why a book can distinguish you from your colleagues and open the door to otherwise impossible opportunities. This is not only a step-by-step guide to write your book, but what to do with it afterwards. This book, written by two industry experts, will tell you how to publish your book and maximize all of the benefits of being an author.

Write a Book and Ignite Your Business

Cygnet BrownBusiness & Economics
Write a Book and Ignite Your Business

Author: Cygnet Brown

Publisher: Lulu.com

ISBN: 9781387303120

Category: Business & Economics

Page: 144

View: 598

GET EBOOK
Are you a business owner looking for surefire way to get the edge over your competition? Thanks to social media, the advertising world is changing. People can connect with you and your products like never before. They want to see the face behind the product. In addition, people want to know what is in it for them. They don't care about the features so much as they want to know how what you do will benefit them. Writing a Book related to your business opens doors like nothing else can. Writing a book can help you: 1. Offer more than just your business card to your high end clients 2. Demonstrate to your clients that you are an expert in your industry 3. Go places you would never have dreamed of going 4. Provide numerous chances for free publicity and even publicity that pays you! 5. Create the ultimate marketing tool!

Make Your Brand Matter

Steven G. SoechtigBusiness & Economics
Make Your Brand Matter

Author: Steven G. Soechtig

Publisher: John Wiley & Sons

ISBN: 9781119860372

Category: Business & Economics

Page: 230

View: 769

GET EBOOK
Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunities Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity Tactics to accelerate the customer’s progression from evaluator to loyal advocate Make Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization’s ability to marry brand and experience into one coherent and exciting package.

How To Build Your Business With Blogging

Barb DrozdowichComputers
How To Build Your Business With Blogging

Author: Barb Drozdowich

Publisher: Barb Drozdowich

ISBN: 9781988821917

Category: Computers

Page: 200

View: 724

GET EBOOK
Are you hoping to build your business – grow your audience - using blogging? Have you considered blogging as a method of connecting with the existing audience of a small business? Technical trainer Barb Drozdowich has been blogging since 2010. She has grown her 3 primary blogs to host thousands of visitors each day. She understands how to build an audience and how to build a business using blogging. She supports her family using money earned from her blogs. One of the best ways to connect with an audience and grow an audience is through the use of a blog. A blog can provide entertainment or provide education. A blog can show that you are the “go-to” person for information in your niche. Do you feel uncertain about the technology or what to blog about? How to Build your Business with Blogging is aimed at a beginner to intermediate audience. Barb teaches not only how to set up a blog, but how to turn it into a money-making tool of communication with your audience. She brings several decades of teaching experience and common everyday language to what many see as a complicated subject. In this book you’ll discover: How blogging can help to build and improve communication with an audience How to create powerful topics to blog about that generate shareable content and grow your audience How to create optimized blog posts that will get people talking How to maintain, protect & backup your content to keep your site safe for years to come How to monetize a blog and how to understand the actions of your audience Through a series of short & easy to follow chapters, How to Build Your Business with Blogging helps you choose the right platform, understand the technical aspects & get started today. If you like an easy-to-understand book that cuts through the technobabble that exists in many tech manuals, this book is for you! Pick up this great deal today & start blogging right away!

The Complete Idiot's Guide to Writing Business Books

Bert HoltjeReference
The Complete Idiot's Guide to Writing Business Books

Author: Bert Holtje

Publisher: Penguin

ISBN: 9781101133583

Category: Reference

Page: 462

View: 392

GET EBOOK
The great idea is only the beginning. The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. ?Covers the essentials of marketing and publicity ?Addresses self-publishing, for those business book writers who simply look to sell their books at conferences ?The Complete Idiot's Guides® dedicated to writing and publishing continue to do well

Build Your Own Brand

Robin LandaDesign
Build Your Own Brand

Author: Robin Landa

Publisher: Simon and Schuster

ISBN: 9781440324574

Category: Design

Page: 240

View: 202

GET EBOOK
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Your Godly Brand

Daniel L. RhodesReligion
Your Godly Brand

Author: Daniel L. Rhodes

Publisher: Wipf and Stock Publishers

ISBN: 9781666757989

Category: Religion

Page: 247

View: 326

GET EBOOK
Like Jesus, all the leading figures in the Bible—from Abraham and Ruth to Mary and Paul—reflect eight common attributes that inform how God followers today should lead their lives. These attributes, combined with a person’s own core values, form his or her godly brand. Your Godly Brand shows how branding works to influence people, how biblical figures demonstrated their brand through their actions, and how readers can define their personal godly brand through a series of thought- and spirit-provoking exercises.

Writers' & Artists' Guide to Self-Publishing

Bloomsbury PublishingLanguage Arts & Disciplines
Writers' & Artists' Guide to Self-Publishing

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

ISBN: 9781472970282

Category: Language Arts & Disciplines

Page: 256

View: 675

GET EBOOK
Self-publishing is a growing area and writers need independent and reliable advice they can trust. This guide is full of practical, nuts-and-bolts information on each aspect of the DIY-publishing process, from editing and page layout, cover design and book production, publicity and selling. Each chapter is written by publishing professionals expert in supporting authors and is full of insights from successful self-published authors themselves. This guide is essential reading for any indie author who wants to go it totally alone, who wants to work with other independent professionals or who might choose to pay for self-publishing provider services. It gives the pros and cons and potential financial outlay for the various options available so writers can make informed decisions about the best approach for their own book.

Marketing Your Book: An Author's Guide

Alison BaverstockLanguage Arts & Disciplines
Marketing Your Book: An Author's Guide

Author: Alison Baverstock

Publisher: A&C Black

ISBN: 9781408147979

Category: Language Arts & Disciplines

Page: 256

View: 595

GET EBOOK
Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Brand Zero: The complete branding guide for start -ups

Jacky TaiBusiness & Economics
Brand Zero: The complete branding guide for start -ups

Author: Jacky Tai

Publisher: Marshall Cavendish International Asia Pte Ltd

ISBN: 9789814516747

Category: Business & Economics

Page: 213

View: 132

GET EBOOK
If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies — from innovative start-ups to established players — to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialist