Your Book, Your Brand

Your Book, Your Brand

Author: Dana Kaye

Publisher: Diversion Books

ISBN: 9781682303795

Category: Business & Economics

Page: 238

View: 204

You’ve finished your book. That’s step one. Book publicist Dana Kaye now takes you through step two: getting your book into the hands of legions of readers. How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path—countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans? Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has succeeded in getting her client’s books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. "When it comes to professionalism, hard work and dedication, Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!)" — Liz Climo, Author and Illustrator of Lobster is the Best Medicine "Dana Kaye doesn't just come up with unique, out-of-the-box PR campaigns, she has the ability to execute them...[O]ne of the best publicists in the business." — James Rollins, #1 New York Times Bestselling Author "There's a reason I didn't hire an outside publicist through my first ten books. It's because I hadn't yet met Dana. Smart, no-nonsense, creative, and to the point, she's the best in the business. And you lucky readers get to hire her for only $16.99." — Gregg Hurwitz, New York Times and USA Today Bestselling Author of Orphan X "I wholeheartedly recommend Dana Kaye's Your Book, Your Brand. In the years I've known and worked with Dana, her ideas and strategies have been pragmatic, effective and cost efficient. I count her as an amazing and essential resource for my clients and the agency. I plan to buy this book by the carton and distribute it not just to clients but to my writer friends as well." — Janet Reid, Agent at Fine Print Literary

How to Build Your Brand with a Book

How to Build Your Brand with a Book

Author: Scott Turman

Publisher: BrightRay Publishing

ISBN: 9781956464030

Category: Language Arts & Disciplines

Page: 211

View: 992

Lots of people want to write a book, but few people actually ever do it. Why? Because like any other major accomplishment, writing a book takes time and effort that most just can't commit to. That's also exactly why a book can distinguish you from your colleagues and open the door to otherwise impossible opportunities. This is not only a step-by-step guide to write your book, but what to do with it afterwards. This book, written by two industry experts, will tell you how to publish your book and maximize all of the benefits of being an author.

Romance Your Brand: Building a Marketable Genre Fiction Series

Romance Your Brand: Building a Marketable Genre Fiction Series

Author: Zoe York

Publisher: Zoe York

ISBN: 9781926527888

Category: Language Arts & Disciplines

Page: 175

View: 881

“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word

Your Brand, The Next Media Company

Your Brand, The Next Media Company

Author: Michael Brito

Publisher: Que Publishing

ISBN: 9780133480139

Category: Business & Economics

Page: 272

View: 437

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Big Money With Your Book ...Without Selling A Single Copy!

Big Money With Your Book ...Without Selling A Single Copy!

Author: Trevor Crane

Publisher: Epic Author Publishing

ISBN: 9781947276093

Category: Self-Help

Page:

View: 533

Let’s begin this with total transparency. Most people don’t make a lot of money with their book. The average self-published author makes less than $100 per year. The average U.S. nonfiction book is now selling less than 250 copies per year and less than 2,000 copies over its lifetime. Very few titles are big sellers. Only 62 of 1,000 business books released in 2009 sold more than 5,000 copies, according to an analysis by the Codex Group (New York Times, March 31, 2010). A book has far less than a 1% chance of being stocked in an average bookstore. There are thousands of titles competing for that limited shelf space. What if your book becomes a bestseller? Most people think, that once that happens, your book will take off. Then you’ll be in-demand for interviews, and everyone will just magically just come buy your stuff, and you’ll be famous… right? Wrong. “If you build it, they will come.” Only worked for Kevin Costner in the Field Of Dreams. (And “Shoeless Joe Jackson” is probably not your target audience.) The TRUTH is: You need to have a system in place (i.e. products and services, or a business) to monetize your book. What happens if you don’t? Well… not much. And that’s the problem. Inside this book, you will learn 4 specific strategies, THAT YOU CAN USE, to make 6-7 figures with your book. Yeah, and you can do them WITHOUT selling a single copy of your book. Inside this book, you’ll learn the BIG SECRETS from interviews with authors who are using these strategies RIGHT NOW… to grow a massive INCOME, and make a difference. Your book could, and should become one of your most powerful marketing tools. Get it now, and learn how you can start making money with your book today. *BONUS: You’ll actually discover many more than 4 strategies for you to make money with your book. But “Shhhhhh… don’t tell anybody." MORE in this book: If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to Turn it into your most powerful marketing tool. If you have doubts or question that you have, ‘what it takes’ to write a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it hit BESTSELLER lists, or just “sell more" of your products or services, this book will help give you a competitive advantage, that makes it easier to do so. INSIDE: • WHY having a book is your best marketing tool • HOW to build authority and credibility with a book • STEP-BY-STEP how to turn your book into your ultimate 'Lead Generation Tool' • NINJA strategies to use your book to bypass gatekeepers, and get it into the hands of your ‘Ideal Client’ • MEDIA secrets for authors that gets you tons of Free Publicity • HOW to use your book to get more profitable Speaking Engagements • And so much more... WHAT THIS BOOK IS NOT: • This book is NOT a formula to “get rich quick” • This book is NOT going to magically make you successful • This book is NOT for people who are not willing to “do the work” This book WILL show you a simple path that you can follow. But it will take your hard work, and follow-through to make it happen. You can do it. And this book will help you. But it will not do it for you. However, do the work, and you'll wish you had read this book YEARS ago!

Get Your Book Selling on Kickstarter

Get Your Book Selling on Kickstarter

Author: Russell P. Nohelty

Publisher: Spaulding House

ISBN: 9781635660708

Category: Business & Economics

Page: 388

View: 632

In this book you’ll find: Why using crowdfunding is an important avenue for authors and how authors are currently using it Choosing the right project for Kickstarter and designing your campaign Budgeting your campaign for profitability (and why it’s critical for your success!) The types of messages you should send to your audience vs. cold traffic How to run ads to your Kickstarter project Delivering your rewards for your Kickstarter project Keeping momentum going after Kickstarter

Promote Your Book

Promote Your Book

Author: Patricia Fry

Publisher: Simon and Schuster

ISBN: 9781621533726

Category: Language Arts & Disciplines

Page: 272

View: 945

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; arrange book signings, radio, and TV appearances; enhance marketing skills; spend money in all the right places, and more.

Masterclass: Get Your Book Published

Masterclass: Get Your Book Published

Author: Katherine Lapworth

Publisher: Hachette UK

ISBN: 9781473600201

Category: Language Arts & Disciplines

Page: 256

View: 880

LEARN HOW TO FIND A PUBLISHER AND GET YOUR BOOK PUBLISHED. Do you have a completed manuscript ready for submission? Are you looking to successfully publish or self-publish your work? Do you have the level of understanding of the publishing industry? Whether you want to take a traditional route into print or want to digitally self-publish, this book will give you the advice you need on everything from submitting manuscripts to garnering reviews and promoting your work. It covers everything from polishing a final draft to managing your finances, and is also full of case studies, advice and tips from industry insiders from both traditional publishing and successful self-publishing backgrounds. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.

Writers' & Artists' Guide to Self-Publishing

Writers' & Artists' Guide to Self-Publishing

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

ISBN: 9781472970282

Category: Language Arts & Disciplines

Page: 256

View: 590

Self-publishing is a growing area and writers need independent and reliable advice they can trust. This guide is full of practical, nuts-and-bolts information on each aspect of the DIY-publishing process, from editing and page layout, cover design and book production, publicity and selling. Each chapter is written by publishing professionals expert in supporting authors and is full of insights from successful self-published authors themselves. This guide is essential reading for any indie author who wants to go it totally alone, who wants to work with other independent professionals or who might choose to pay for self-publishing provider services. It gives the pros and cons and potential financial outlay for the various options available so writers can make informed decisions about the best approach for their own book.

You Branding

You Branding

Author: Mark Cijo

Publisher: Mark Cijo

ISBN: 9781495404214

Category: Body, Mind & Spirit

Page: 238

View: 765

Discover the Secrets of Personal Branding. Hi, my name is Mark and I am going to reveal to you my proven, step-by-step method of Personal Branding. In this book, I am going to outline many of the methods and secrets that I've used to create a successful personal brand. Have you ever used Google to look yourself up? Go ahead and take a moment to enter your name into the search engine. I’ll wait. Are you back? Great! What pops up first? Do you even show up at all? What does the world have to say about you? What do your social networks have to say to anyone else who might Google you? For a lot of us the result is an uncontrolled mess of descriptors and identifiers that lacks the necessary cohesion to arrest an audience. Others of us find that we are invisible. This is just one example I use to convey to you the necessity of personal branding. It might seem daunting. It may seem downright terrifying. But I know that if you are willing to trust yourself to me, I can lead you on your journey to reinventing your personal identity and transforming it into a strong and memorable personal brand. I won't lie, building and maintaining an exemplary personal brand isn't easy. If it was, brands such as Cocoa Cola and Disney wouldn't be such an anomaly. Nor would people like Oprah and David Beckham. But I promise to make it simple. Don't believe it can be simple? Maybe you will be convinced by the countless personal testimonies successful people have been kind enough to contribute to this book. Here Is A Preview Of What You'll Learn… Why Personal Branding is very important? How to improve your personal brand by observing corporate brands Personal Branding success stories Understanding your targets How to become the master of your niche Personal Branding Blueprint How to define what makes your special How to tell your story How to avoid personal branding mistakes Building your personal brand in your current job for more success Online and Offline Tips, Tools and Techniques for building your personal brand Killer Social Networking Mistakes Much, much more! Order your copy today! Check Out What Others Are Saying… "Solid information presented in a professional yet entertaining manner." Grady Harp "I have never thought of associating "branding" with an individual, after I read this book I realized how important branding is to everyone. This book shows that personal branding could help in every aspect of the career, to win a job, to get your boss's approval, to seal a deal... there are case studies in this book to prove all these. The author also introduces useful offline and online tools for branding yourself. I particularly like how the online tools were introduced in detail. For non tech-savvy guys like me, having a guide to creating a blog, managing the server issues, using LinkedIn and all sorts of technical matters surely saves lots of time." Moore Ronson "Mark Cijo paints a good picture for you on how to market yourself, how to get your message out there, how to gain the accolades that you deserve." William D. Curnutt aka Pastor Dan "My favorite part of this book is when the author highlights four successful brands and shows how you can apply the techniques of their success to your own personal branding. I hadn't thought so deeply about how to an analytical approach to my self presentation online, and I loved both the information and the advice on how to track my progress." Carla Davis Tags: personal branding, you branding, self branding, self packaging, self promotion, brand you, the brand called you, personal identity, personal branding for dummies, personal success

The Essential Guide to Getting Your Book Published

The Essential Guide to Getting Your Book Published

Author: Arielle Eckstut

Publisher: Hachette UK

ISBN: 9780761163985

Category: Language Arts & Disciplines

Page: 544

View: 576

A complete author's toolkit: The guide that demystifies every step of the publishing process. No matter what type of book you want to write—fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book—here is how to take an idea you're passionate about, develop it into a manuscript or proposal, get it published, and deliver it into the hands and hearts of readers. Includes interviews with dozens of publishing insiders—agents, editors, besteslling authors, and booksellers. Real-life success stories and the lessons they impart. Plus sample proposals and query letters, a resource guide, and more. Updated to cover ebooks, self-publishing, digital marketing, the power of social media, and more. This complete author's toolkit includes information on:- locating, luring, and landing an agent - perfecting your pitch - the nuts and bolts of a book proposal - conquering the query letter - finding the right publisher for YOU - four steps to reaching readers online - making Amazon work for you - kickstarting your Kickstarter campaign - the ins and outs of ebooks - 10 things you should have on your author website - turning rejection into a book deal - new frontiers in self-publishing

The Complete Idiot's Guide to Writing Business Books

The Complete Idiot's Guide to Writing Business Books

Author: Bert Holtje

Publisher: Penguin

ISBN: 9781101133583

Category: Reference

Page: 336

View: 373

The great idea is only the beginning. The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. ?Covers the essentials of marketing and publicity ?Addresses self-publishing, for those business book writers who simply look to sell their books at conferences ?The Complete Idiot's Guides® dedicated to writing and publishing continue to do well